We're pleased to announce that the Schon Demo Store now offers a complete bilingual experience in English and Russian. Every product description, category name, brand story, and informational page has been professionally translated to provide a seamless shopping experience for Russian-speaking customers.

What's Translated

  • Full product catalog — All 50+ gemstone listings with detailed descriptions, specifications, and grading information
  • Category navigation — Browse gemstone categories in your preferred language
  • Brand pages — Read about each of our partner brands in Russian
  • Informational pages — Privacy Policy, Terms & Conditions, FAQ, Shipping Info, and Return Policy are all available in both languages
  • Blog and news — Stay up to date with store announcements in your language

Powered by Schon's i18n Engine

This bilingual capability is built into the core of the Schon e-commerce platform. Schon supports 28 languages out of the box, with every translatable field — from product names to meta descriptions — managed through an integrated translation system.

For store operators, this means:

  • No duplicate content — A single product entry holds all language variants
  • Automatic language detection — The API serves content in the user's preferred language
  • SEO-friendly — Each language version gets proper meta tags and descriptions
  • Easy management — Translations are managed through the admin panel alongside the original content

Multilingual product page example

Try It Yourself

Switch your browser's language preference to Russian (or use the language selector in your storefront) to see the full translated experience. Every detail has been localized, from the product specifications to the checkout flow.

This is just one example of how Schon makes it straightforward to serve a global customer base without maintaining separate storefronts for each market.


The Schon Demo Store showcases the Schon e-commerce platform. All products and transactions are fictional. Interested in multilingual e-commerce? Learn more.